22 Jun Behind the key board… The importance of Social media Management
The importance of social media moderation comes from the fact that 42% of the world’s population (3.2 billion people) use social media, one could undoubtedly say that the world today went totally online.
Social media can no longer be regarded as only mean of leisure or spending spare time but rather it’s regarded as biggest change since the times of the Industrial Revolution.
The vast spread of online communication can also be considered a great shift since new means of communications through social networks have changed the traditional image of social communication, this also provided new tools of information exchange.
Managing the online world in marketing business requires alert minds and engaging thoughts to push the brand towards the planned goal. Markets now are virtual, interactions and transactions have become an online action, and our moderators work according to a strategy that goes hand in hand with the client’s needs and the market’s vision.
What the moderator puts in mind regarding Social media is to use the accurate message and timeline which increase brand awareness, presents a more humanistic approach to the brand and creating a strong connection with the customer.
Our Social media team aim to keep the online audience aware with the brand and its qualities by keeping the posts informative and entertaining to since it’s a growing tool of advertising as more people use it every day and this requires constant posting, interacting, story sharing, customer service, etc.
Through a strong social media marketing plan your brand’s awareness increases. Statistics show that 78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.
Our Social media marketing experts help validate the brand, ensuring the company’s social media presence, telling the consumers that their brand is active and focused on attaining communication with consumer.
Developing a loyal customer base is among the main goals of any business, social media pushes towards brand loyalty and customer satisfaction since it’s the cornerstone of brand success and distribution.
Social media is an important promotional tool, and that means it relies heavily on content. The backbone of any good social media plan are relevant posts and articles. Your content should align with your other resources, such as a blog, website or pages. Content should focus on branding, engaging and selling, by using the accurate keywords and aligning with the marketing plan’s objective, social content should be the strongest weapon of any brand